MIO
POLAROID
Industrial Design
Polaroid was looking to enter the Instax Mini Market with a new Camera for this smaller format instant film.
The development was done in a very small team and fast-tracked through to production in a matter of few weeks.
For the design language we focused on creating an iconic lens/shutter array as well as a body geometry that would entice consumers to pick it up with its soft body and lean back angle.
Mio was incredibly well received both by consumers and the press, and garnered a few design awards in the process.
Project was done while our founder was at Continuum.
DESIGN CONCEPT
“It’s delightfully addictive”
”This is a really fun camera”
”Super cute”
— What customers had to say
